GROW · Customers & Sales / Module 6 of 6Locked
M50
Pricing
Prices are set by copying competitors and adding a margin. Discounts are given whenever a customer asks.
Why this module matters
A small improvement in price realisation often adds more to profit than a much larger increase in volume, because the additional price falls directly to profit while additional volume brings its own costs. The arithmetic is straightforward, yet it is rarely done, and businesses continue to pursue volume while margin drains away.
Inside this module
- A business case to work through, and the decision it forces
- The business problem and why it matters, in full
- The concept and a practical framework for the analysis
- Diagnostic questions for your own business
- A step-by-step worked example with real numbers
- An interactive calculation: Pricing waterfall
- How to interpret your results and record your decision
- An editable action plan and a management routine to keep the change alive
This preview shows what the module covers. The full module opens with access to the GROW category (Grow: solve what is stopping the next stage.): USD 71.28 · KES 9,266.40.
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