GROW · Customers & Sales / Module 1 of 6Locked
M45
Customer Segmentation
The business sells to everyone the same way. Marketing is generic, and the best customers get no special attention.
Why this module matters
Segmentation is the means by which a business decides whom to serve, what to offer each group and where to invest in growth. It converts a list of customers into a set of choices, and it is therefore the foundation on which pricing, sales architecture and growth strategy are later built.
Inside this module
- A business case to work through, and the decision it forces
- The business problem and why it matters, in full
- The concept and a practical framework for the analysis
- Diagnostic questions for your own business
- A step-by-step worked example with real numbers
- An interactive worksheet: Segment profile
- How to interpret your results and record your decision
- An editable action plan and a management routine to keep the change alive
This preview shows what the module covers. The full module opens with access to the GROW category (Grow: solve what is stopping the next stage.): USD 71.28 · KES 9,266.40.
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USD 71.28KES 9,266.40
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